How can I get revenue from the affiliate program?

You attract players to the 1win site, and we pay out profits according to your chosen cooperation model (RevShare or CPA). Your earnings depend on the quantity and quality of the traffic you have attracted.

What is the difference between RevShare and CPA?

Under the RevShare model, you get 50% of the total company profits from each player you refer for life from the start. We cover all commissions and operating costs ourselves. CPA payment is a fixed payout for each player who performs a targeted action. We set simple KPIs because we care about both your growth and ours.

How can I get a higher payout?

We're ready to make an individual offer to each webmaster. To do this, we need detailed traffic information, i.e. its source and volume. RevShare rates are increased on an individual basis after successful referrals with an initial rate of 50% GGR.

What is the payout frequency?

Every Tuesday we make payments for our RevShare partners. Active partners have access to payouts any time. For the CPA model, payments can be made any day. The CPA hold is 7 days.

Why choose 1win Partners?

Being an iGaming market leader, we offer a high and stable RevShare starter pay rate, individual CPA deals, and a product with high click2reg and reg2dep conversion on any traffic source.

5 mins

1.2K

Brazil: Your Traffic Launch Checklist

05 November 2026

Every GEO has its own characteristics. To avoid common mistakes when launching campaigns, it’s important to learn from those who know the local market inside out

Together with our media buying team, we’ve put together a practical checklist for launching traffic in Brazil. It covers traffic sources, creatives, and other key factors to consider before going live

1. Choose the Right Traffic Source and Format

In Brazil, apps and PWAs tend to work best for driving traffic, with a focus on audiences aged 25 and older. Suitable acquisition channels include Meta, TikTok, Telegram, SEO, ASO, and PPC

For SEO, PPC, and ASO, pay particular attention to cross-brand keywords. They account for the majority of search traffic and deliver high conversion rates. Generic and slot-related searches are also used, but generate significantly less traffic than cross-brand queries

2. What to Feature in Your Creatives

Storytelling

Story-driven creatives resonate well with audiences, especially when they feature emotion and an unexpected twist. Build a narrative that captures attention in the first few seconds and naturally leads viewers to the product without turning the video into an obvious advertisement

Influencers

Brazilians actively follow influencers, so choosing creators who match your target audience is essential. Study their followers’ interests and select relevant offers. For example, Casimiro (Cazé)’s audience could be targeted with an offer built around the Copa Libertadores final, while Gaules’ followers could be reached through a major Counter-Strike tournament

Popular Slots

Creatives featuring gameplay from popular slots also perform well in Brazil. Focus on games your audience already recognizes, familiar mechanics, exciting bonus rounds, and big wins. Ask your manager for the latest list of top-performing slots in this GEO

Brand-Led Creatives

1win ranks #1 among offshore brands in Brazil. That’s why creatives built around the brand’s identity and the associations people have with it are currently among the highest-converting approaches in this market

Reaction Videos

Reaction videos are a familiar and engaging format that adapts well to the Brazilian market. Work with local actors and content creators, feature situations Brazilian viewers can relate to, and capture genuine emotions. The more closely your content reflects local culture, the more naturally it resonates with the audience

3. Localization

Use Brazilian Portuguese (PT-BR) for copy and voiceovers. Display amounts in Brazilian reais, with the R$ symbol before the number. Before launching, have a native Brazilian Portuguese speaker review your materials to ensure the wording sounds natural and remove expressions associated with European Portuguese

Highlight the option to deposit via Pix in your creatives and landing pages. This payment method is available on 1win and is widely used across Brazil

When setting up campaigns, make sure to account for your target audience’s time zone. Schedule event-specific ads to stop running once the event has ended

4. Choosing Games and Events

Casino

Crash games, slots, and live casino games are popular in Brazil. Don’t combine them into a single funnel. Build separate creatives and campaign funnels for each category

Simple crash games can be used to attract new audiences, while slots and live casino games may be more suitable for users already familiar with online casinos

When evaluating performance, consider your payout model: for CPA, compare the cost per first deposit; for RevShare, track repeat deposits and GGR over time

Sports Betting

Focus on local competitions such as Brasileirão, Copa do Brasil, Copa Libertadores, and Copa Sudamericana

Brazilian audiences also closely follow European football, particularly the Premier League, La Liga, and Champions League

Feature upcoming matches, popular clubs, and football stars such as Neymar Jr., Vinícius Júnior, Raphinha, Messi, and Cristiano Ronaldo in your creatives

5. Check Your Funnel

Before launching, define your test budget, target player acquisition cost, and the hypotheses you want to test. For example, compare several creatives with different opening shots to identify which one converts best

Track Click2Reg and Reg2Dep to identify drop-offs in your funnel and determine which campaign setups bring players through to their first deposit

Account for your payout model: with CPA, measure the cost of acquiring a player who meets the payout requirements; with RevShare, monitor repeat deposits and cohort revenue over time

Once you’ve analyzed the results, keep the highest-performing setups and scale them

Your Launch Terms

Brazil is a promising GEO, and we’re ready to help you make the most of its potential. At 1win Partners, we accept traffic of any volume and offer the best terms for your traffic source

Testing without KPIs
Higher payout rates
Individual partnership terms
Dedicated manager support at every stage

We’ll help you choose the right offer, prepare your launch, navigate the specifics of the GEO, and find campaign setups that deliver results

Ready to drive traffic to Brazil? Contact your 1win Partners manager to discuss partnership terms and launch your tests

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